The New Breed of Advertisers has an interesting post on the stupid GAP commerical here.
Here are his two chief complaints.
"If this is merely a controversy-pushing, promotional stunt to garner earned media (free public attention)- then it's monkey-trick advertising which I can't respect. Any copy-writer can predict a pot-stirring message, but manipulation of an audience for disingenuous reasons fails in the end...Show us your wisdom, not childish antics."
"... this commercial reveals a cowardly, insecure response to human diversity. We don't have to agree with our neighbors' religious views, but pulling out a generic diversity eraser leads to a cheapened version of reality and a sense of being lost."
What do you think?
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